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2024 Kia Seltos declares war on the Subcompact SUV category

Rightly priced subcompact SUV, takes punches at the competition

2024 KIA Seltos. (Marc Grasso/Boston Herald)
2024 KIA Seltos. (Marc Grasso/Boston Herald)
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In 2024, Subcompact SUVs are very high on consumers’ minds and wants lists as they have grown in size, and the need for people movers has declined overall. With consumers finally realizing the need for large sized vehicles, inclusive of big back seats and 3rd-row seating capacity, is not as important as everyday driving, the interest has perked for Subcompacts.

With Honda leading the way in the Subcompact SUV category with their ever popular HR-V, their most recent turtle-shaped redesign, consumers are looking elsewhere. KIA enters Grasso’s Garage with a redesigned 2024 KIA Seltos SX Turbo AWD. With a base price of under $30K, the Seltos boasts tremendous opportunities for an array of consumers. While the HR-V and Hyundai’s Kona have historically led this category, the Mazda CX-30 and KIA Seltos are certainly making waves and for good reason. Our tester, wrapped in Pluton Blue, was a sight to see. Although not a color choice that appeals to me, I can see it being a win for consumers, giving them additional color options outside of the norm.

Powering the Seltos, is KIA’s ever popular 1.6L turbo, 4-cylinder engine with 195 lb-ft of torque, offering 195 horsepower and 8-speed automatic transmission. Keeping in mind our Seltos was all-wheel drive, made it that much better in snowy and icy conditions.

Most manufacturers in this category have seen profitable success from subcompacts. Due to their lack-luster options, basic interiors, and identifying driver wants with focus on vehicle transportation, all for an entry level price. This keeps both the consumer happy and the manufacturer, as pricing to the payment keep consumers coming back for more. With the best warranty in the business, KIA does one better, they drop the CVT transmission! Honda and others have always used the CVT transmission as it is inexpensive to build, keeping the manufacturer happy, but the consumer has to put up with the loud transmission noise to offset the good pricing, but those days are over for KIA. KIA goes back to basics with the 8-speed transmission making the Seltos a complete win for everyone.

Grasso’s Garage is here for you! Looking for more auto reviews or are you in the market for a new car? Head to https://www.bostonherald.com/tag/automotive/. Also, for honest input, reach out to me directly: marc.grasso@bostonherald.com.

2024 Kia Seltos SX Turbo AWD

MSRP: $29,990

MPG: 25 city / 27 highway / 26.1 as tested

As Tested: $31,855